| Year Winner, Sport |
| 1950 Phil Rizzuto, baseball |
| 1951 Allie Reynolds, baseball |
| 1952 Rocky Marciano, boxing |
| 1953 Ben Hogan, golf |
| 1954 Willie Mays, baseball |
| 1955 Otto Graham, football |
| 1956 Mickey Mantle, baseball |
| 1957 Carmen Basilio, boxing |
| 1958 Bob Turley, baseball |
| 1959 Ingemar Johansson, boxing |
| 1960 Arnold Palmer, golf |
| 1961 Roger Maris, baseball |
| 1962 Maury Wills, baseball |
| 1963 Sandy Koufax, baseball |
| 1964 Jim Brown, football |
| 1965 Sandy Koufax, baseball |
| 1966 Frank Robinson, baseball |
| 1967 Carl Yastrzemski, baseball |
| 1968 Joe Namath, football |
| 1969 Tom Seaver, baseball |
| 1970 Brooks Robinson, baseball |
| 1971 Lee Trevino, golf |
| 1972 Steve Carlton, baseball |
| 1973 O.J. Simpson, football |
| 1974 Muhammad Ali, boxing |
| 1975 Pete Rose, baseball |
| 1976 Ken Stabler, football |